Just a few days back, we were celebrating the festival of lights. Diwali time brings a lot of emotions. This is the time when we feel the happiest as we get to spend a lot of time with our families. And our families mean everything to us isn’t it ? But families need not be defined by blood. They can be also in the form of the people you meet. This can be in the form of your friends, or the people you work with, or the people you encounter in some or the other form. And it is at this time when businesses promote their products at the maximum . Though this might be something related to consumerism and commercialization, but they also have something which makes them appealing. So, I thought why not make this late Diwali post something a bit different. Excited to read about it? Read on to find out more. These are in no particular order .
1. Pantaloons- This ad has a tagline of This Diwali: Peheno Dil Ki Baat. I am sure a majority of you might have seen this ad on YouTube or any other social media platform. This one is about two best friends who are buying dresses for the festival and the one who is skeptical about pulling off a particular style has her bag swapped by her friend who encourages her. And then the skeptical friend listens to her friend and then the rest is as they say is history.
Why I loved this ad: This ad actually sends a very powerful message that one should not be afraid to experiment. And if a person believes in you, maybe you should give a try to carry out that person’s experiments. Who knows it might turn out to be better than you thought ?Also, this ad highlights the importance of friendship one has in one’s life.
2. Parle- G: This is a very heart-touching advertisement which has a grandson and his grandmother as main protagonist. The grandson is stepping out of the house to go for Diwali shopping and asks the grandmother if she requires something. The grandmother gets nostalgic about how Diwali was celebrated in the old days. The rest of the advertisement is how the grandson tries to bring a smile on his grandmother’s smile.
Why I loved this ad: I loved this advertisement because this advertisement highlights the importance of celebrating a festival with your family. Celebrating a festival with your family keeps the tradition alive and always gives us a feel good feeling. Unless and until you have a family which doesn’t give you the love and security then that is supposed to be a different story. So, if you are wishing to celebrate the festival with your family or are missing home, maybe this advertisement can give you some inspiration to do the same next time. After all, isn’t home a great feeling ?
3. Cadbury Celebrations: This is another heart-warming advertisement between a father and his daughter over how Diwali should be celebrated. The father suffers from a back pain. This makes the daughter say why does he have to go and visit every house . To this, the father gives a very lovely answer saying that what can be expressed in person cannot be expressed over text.
Why I loved this ad: The ads of this brand are generally very really very heart-touching in nature. But this one is really heart-warming. This is because it highlights the importance of social interactions . After all human beings are social creatures. And it is a different feeling when you meet the people whom you cherish face to face rather than sending them a text message.So, if you do have people whom you love and cherish, so do go out and meet them face to face. This is because they are going to love it and even you will be happy and satisfied that you were able to bring a smile on someone’s face.
4. Sabhyta : This ad is a bit old which was aired two years ago but it gives a very heart-warming message. It shows a pregnant woman interviewing for the post. A woman offers her some parathas. The pregnant woman is reluctant at first but then eats. The rest of the advertisement is how the pregnant woman ends up getting the job she has applied for.
Why I loved this ad: This ad showed a compassionate side in a world which is either full of deadlines or stress. Also, when it is said that a woman cannot be friends with another woman, this one is a breath of fresh air. Also, the surprising end touches your heart .
So, how many of the above ads have you watched? And which ones are your favorite? Do tell me in the comments section. Do you have any particular favorites which celebrate the spirit of the festival. Do feel free to share with me. I would love to hear about the same.Also, I do hope that you enjoyed this little surprise from me . If you did enjoy this , maybe we can make it a feature which will appear in between from time to time. Do take care of yourselves and lots of love .
The Expression Hub 
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